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Tuesday, May 31, 2022

 

Theories of multiculturalism


Multiculturalism is the way in which a society deals with cultural diversity, both at the national and at the community level. Sociologically, multiculturalism assumes that society as a whole benefit from increased diversity though the harmonious coexistence of different cultures. Based on the underlying assumption that members of often very different cultures can coexist peacefully.

Multiculturalism is one of the most controversial ideas in contemporary politics. The two primary theories or models of multiculturalism as the manner in which different cultures are integrated into a single society are best defined by the metaphors commonly used to describe them—the “melting pot” and the “salad bowl” theories.

The Melting Pot Theory

Most of us are familiar with the metaphor for America as a “melting pot.” People from countries all over the world come together here to form one nation where we are all Americans. Our diverse backgrounds, cultures, and religions melt away as we form a homogeneous American stew.




The melting pot theory of multiculturalism assumes that, that groups will tend to “melt together,” abandoning their individual cultures and becoming fully assimilated into the predominant society. Typically used to describe the assimilation of immigrants into the United States, the melting pot theory is often illustrated by the metaphor of a foundry’s smelting pots in which the elements iron and carbon are melted together to create a single, stronger metal—steel. 

America is now to be considered a “tossed salad.” This means our racial, religious, and cultural heritage remain intact. We identify with our groups outside of being just plain American. We are Mexican-American, African-America, Muslim-American, Italian-American, Asian-American, and the list goes on.

The melting pot model has been criticized for reducing diversity, causing people to lose their traditions. For example, the U.S. Indian Reorganization Act of 1934 forced the assimilation of nearly 350,000 Indigenous peoples into American society without any regard for the diversity of their heritages and lifestyles.

The Salad Bowl Theory 

The USA is traditionally called a melting pot because with time, generations of immigrants have melted together. But in the UK, where cultural diversity is considered a positive thing, immigrants have always been encouraged to maintain their traditions and their native language. This model of racial integration can be described as a salad bowl, with people of different cultures living in harmony, like the lettuce, tomatoes and carrots in a salad.




The salad bowl theory it is not necessary to give up their cultural heritage in order to be considered members of the dominant society. For example, African Americans do not need to stop observing Kwanzaa rather than Christmas in order to be considered “Americans.”
Robert Putnam showing that people living in salad bowl multicultural communities were less likely to vote or volunteer for community improvement projects.

Why Diversity Is Important

Multiculturalism is the key to achieving a high degree of cultural diversity. Diversity occurs when people of different races, nationalities, religions, ethnicities, and philosophies come together to form a community.

Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving. Diversity can improve the bottom line of companies and lead to unfettered discoveries and breakthrough innovations.
Communities and organizations in all settings benefit from the different backgrounds, skills, experiences, and new ways of thinking that come with cultural diversity.
Both models of multicultural societies have contradictory aspects:

  • in a melting pot there is no cultural diversity and sometimes differences are not respected.
  • in a salad bowl cultures do not mix at all.

The ideal situation would be a society where all citizens have equal rights and opportunities, but can also maintain their own individuality. It is not easy to put this ideal into practice, but multiracial society is now a reality and we must learn to live together in the best possible way.



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Saturday, January 15, 2022

Role Of Traditional Mass Media As Gatekeeper In The Digital Age


Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment.

Social media platforms have become important sources of information for many people (Gottfried and Shearer, 2016Newman et al., 2016). In response, newspapers have become active on social media to reach out to these people and to attract them to their websites by distributing links to their own news items (Bastos, 2015Hille and Bakker, 2013). The social media editors who manage the social media accounts of these newspapers, who can be traditional journalists and more specialized social media experts, thereby fulfill an important role in the competition between news outlets.

Today's technology also makes information no longer only produced by the newsroom. Increasingly widespread social media makes news can be produced by anyone. Citizen journalism is aspired to be able to empower people in recovery and care for their environment and reduce the news monopoly by certain business groups. But lately, information has become so much in every direction. Sometimes this information still needs to be verified and incorrect or often called a hoax. Moreover, the news produced by citizen journalism does not meet accepted journalistic standards or principles.

Media gatekeeping showed that decision making is based on principles of news values, organizational routines, input structure and common sense. Gatekeeping is vital in communication planning and almost all communication planning roles include some aspect of gatekeeping.

the rising popularity of social media as a popular platform for news distribution, complex networks of interdependent gatekeepers are emerging (Goode, 2009). Someone, possibly a news organization itself, can post a news item or a link to a news item on a platform such as Facebook. A person who has a direct social network tie to the original poster can see this post and can interact with the post (e.g. liking, commenting, sharing).1 Other people connected to this person can see these interactions, due to which the content can diffuse further throughout the network. Essentially, this makes every actor that is exposed to the content a potential gatekeeper, but with different levels of influence (Shoemaker and Vos, 2009). Actors with a central position in the network, such as news organizations with many followers, can reach many people at once, akin to traditional mass communication. Yet, as we will address shortly, due to the speed of communication and high level of interconnectedness on social media, news with a high level of “share worthiness” (Trilling et al., 2017) can diffuse rapidly even without mass communication, similar to how a contagious virus can spread rapidly throughout a dense population.

There are some levels of micro and macro influence on gatekeepers, arguing that gatekeepers no longer occur in one part of the gatekeeper process but in all parts. The first level focuses on individual communicator factors (for example, personal background, experience, attitudes, beliefs, etc.). The second level is media routines (for example, audience orientation, newsroom routines). The third level of organizational influence (for example, internal structure, ownership, goals, and policies). Extrinsic strengths or extra media factors for media organizations are the fourth level (egsources, advertisers, viewers, government control, market competition, technology). The last level is media ideology. [3] In addition, the audience can directly give effect to the construction of news produced by the newsroom. Audience responses can be filters that shape the news, such as criticism or boycott threats that can "discipline" the media [4]. But indirectly the audience can also have an influence, such as when journalists are oriented to present what they think the audience wants, even though this estimate may not be in line with the audience's actual wishes. This orientation to the audience is an example of routine-level influence.

Agenda setting is important to gatekeeping. Simply put, agenda-setting is the media giving an idea to the audience of what to think about. This is mainly used during election campaigns and political communications where the media gives information to the public on what are the changes a party has brought so far or what will be brought. This simply shows the media how much their news has affected or has created an impact in public and helps them set an agenda for the next dissemination accordingly. Audience and their consumption are the major factors that are influencing the Agenda Setting.

The gatekeeper’s choices are a complex web of influences, preferences, motives, and common values. Gatekeeping is inevitable and in some circumstances it can be useful. Gatekeeping can also be dangerous since it can lead to an abuse of power by deciding what information to discard and what to let pass.

Nowadays the gatekeeper of online media who determines the news, is entering a transformation to face changes in existing technology. Nevertheless, the important gatekeeper war is still awaited because of the rampant information revised by the Gatekeeper online media which has an important role in shaping public opinion. But market appetite pressures are coming through analytic practices in the online media newsroom.

 

 

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Tuesday, September 14, 2021

First Day of ULAB


University of Liberal Arts Bangladesh



I did not know anyone and anything about ULAB. With zero experience my first day of ULAB feels so weird because, I do not know anyone. Then I made some friend and it's felling so great. Most of the time we staying in campus for study, play, fun etc. ULAB such a great institute, and not only for study also have some curriculum activities.




  Theories of multiculturalism Multiculturalism is the way in which a society deals with cultural diversity, both at the national and at the...